About LightWork Marketing
I’m a hypnotherapist. I’ve also been doing marketing for 20 years.
LightWork Marketing is where those two parts of my life meet: affordable websites, SEO, and marketing for healers, coaches, and spiritual practitioners who’d rather be doing their work than figuring out Google.
How It Started
The same conversation kept happening
I run my own hypnotherapy and past life regression practice. Spend enough time around other practitioners and you hear the same thing over and over. Someone does beautiful work, their clients’ lives change, and almost nobody can find them online.
Most of them had tried. They’d bought a website template and given up halfway through. Or they’d paid an agency a monthly retainer that was more than they made in sessions, and gotten a report full of numbers nobody explained.
I kept thinking, I know how to fix this. Before I ever trained in hypnosis, I spent two decades building websites and running SEO, paid ads, social media, and email campaigns for agencies, national brands, and small businesses. The skills were sitting right there.
At some point it stopped making sense to keep those two worlds separate. I could help one client at a time in a regression session, or I could also help other healers get found by the people looking for them.
The Healer
I do this work myself
I’m not a marketer who thinks spirituality is a good niche. I see clients every week. I know what it’s like to hold space for someone for three hours and then sit down and try to write your own website copy.
- Board-certified hypnotherapist
- Certified in past life regression
- Master’s degree and life coaching certification
- Running my own practice, with my own clients
The Marketer
20 years of doing the technical stuff
I’ve worked on the agency side, in-house, and with solo owners, across B2B, B2C, and ecommerce. These days all of that goes to people in the healing and coaching world, priced for a practice, not a corporation.
- WordPress websites, starting at $500
- SEO and Google Ads you can actually understand
- Social media and email marketing
- Plain-English reporting on what’s working
How I Work
Marketing should feel light
A lot of marketing advice for small businesses is exhausting. Post every day. Launch, launch, launch. Build a funnel with six upsells. Most healers try it for a month, feel gross, and quit.
I’d rather set you up with something you can keep doing. A website that brings in inquiries while you’re in session. A few pieces of content that sound like you. A steady presence instead of bursts of effort followed by silence.
Steady beats intense
Small, regular effort adds up. I build systems you can keep running on a normal week, not ones that need a marketing team.
It should sound like you
Your clients chose you for a reason. The copy on your site should read like the person they’ll meet in the session.
Relationships over numbers
Traffic is nice. Booked sessions and repeat clients are better. That’s what I pay attention to.
What I Stand For
The things I won’t compromise on
More healers, found
Every practitioner I help get visible means more people end up with the right support. That’s the whole reason this business exists.
Honest, always
No shortcuts that get sites penalized. No guaranteed page-one promises. Clear pricing up front, and reports that tell you what happened in plain language.
Priced for a practice
Your marketing shouldn’t cost more than your practice brings in. I keep my prices where a solo healer or small practice can actually afford them.
Your mission first
I start with what you do and who you want to reach, then build from there. No recycled templates with your name swapped in.
The Backstory
How I got here
Chapter One
Twenty years in digital marketing
I started when websites were still built by hand and “SEO” was a word most clients had never heard. Over the years I did all of it: design and development, search, paid ads, social, and email, for agencies, national brands, startups, and local businesses.
Chapter Two
Finding hypnosis
Somewhere in the middle of that career, I got pulled toward spiritual work. I trained in hypnosis and past life regression, earned my certifications and a master’s degree, and opened my own practice.
Chapter Three
Noticing the gap
Once I was part of the healing community, I saw how many gifted people were invisible online. Some had been burned by agencies. Most just didn’t have the time or the technical background, and nobody was offering help that fit their budget.
Chapter Four
Starting LightWork Marketing
So I started offering what I knew to the people I understood. LightWork Marketing is the result: real marketing experience, from someone who does the same kind of work you do, at prices that make sense for a practice.
Meet the Founder
A hypnotherapist and a marketer
I’m a board-certified hypnotherapist and past life regressionist, and I’ve worked in digital marketing for more than 20 years. I build and market websites, and I also sit with clients as they work through things that have followed them for years. I don’t think of those as separate jobs anymore.
My own practice’s website is where I test everything before I recommend it to a client. So when I tell you something works for a healing practice, it’s because I’ve watched it work for mine.
If you’ve been putting off your website, or you’ve already spent money on marketing that didn’t go anywhere, I’d like to hear about it. No pressure, and no jargon.
“ If the word “marketing” makes your stomach drop, you’re exactly who I built this for.Founder, LightWork Marketing
Let’s get you found
Book a free discovery call. We’ll talk about your practice, who you want to reach, and what would actually help. If I’m not the right fit, I’ll tell you.